Scaling from £10,000 to £90,000 per month: our client's revenue growth story

The graph above shows the performance of one of our clients over the past few months. Of course, I can’t reveal the client’s name, but that won’t get in the way of this story. The story is about how we managed to grow the client’s monthly revenue from £10,000 to £90,000.

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We began working with the client in October 2025. We opened a Meta Ads account and saw that the budget was being spent on “Reach,” “Engagement,” and “Traffic” campaigns. When you see that the budget is being spent on “Reach” and “Engagement,” you know what to do—it’s a simple and effective move: switch the objective to conversions (sales) and watch the revenue rise. Revenue began to grow in November.

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Pro tip: If you’re still running “Reach” and “Engagement” ads—congratulations, you still have a lot of untapped potential.

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Well, okay. It’s a simple process, revenue is growing—what’s next? If advertising is generating profit for the company, it’s a sin not to increase the advertising budget. And our company takes this seriously—if the ads are profitable but the budget isn’t increased, that’s a major mistake on the agency’s part. After all, the client is missing out on additional revenue that way. Yes, I’ve heard that clients refuse to increase the budget. But perhaps the problem is that the client doesn’t actually see the results that the marketing reports “paint”?

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Okay, let’s get back to it. We found the most profitable ads; ROAS ranged between 10–12. We see which products generate the highest return—we “bake” new banners and videos for them. Everything is working. Revenue (and most importantly, profit) continues to grow.

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As for SEO, organic traffic has tripled since we started working together. And the number of keywords ranking in the “TOP 10” on Google has grown from 800 to 1800.

The graph shows that there were months when we stagnated or even hit a slump. I usually refer to these situations as: “revenue took a sick day.” It seemed like you were doing the same effective actions, but the result was the opposite. And that is the reality of marketing. As a rule, the slowest months are the busiest, because you’re simply trying to rediscover a strategy that works and break through the glass ceiling of revenue. In such situations, your mindset is crucial. You can console yourself with phrases like “it’s the off-season” or “people spent their money on the holidays.” Or you can stop blaming external factors and keep taking actions that influence the results. Even when it really is “the off-season” 

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The significant growth of recent months was the result of actions taken earlier:

• The client stocked their warehouse with the highest-margin products. Fast shipping was one of the key factors driving sales;
• together with the client, we identified the most effective pricing strategy;
• we began to see the results of our SEO efforts. As I mentioned, the website received three times more organic traffic than before working with us;
• conversion optimization efforts: we improved product listings, worked on customer reviews, and streamlined the checkout process. This is often where things stall with clients, because we don’t perform these tasks ourselves—we provide recommendations. Often, they remain unimplemented. Thank you to this client, who took our collaboration very seriously from the very beginning;
• since we had a good return on investment, we were able to gradually increase the budget, which yielded the same return—only with higher turnover.

With this story, I don’t want to take all the credit for the result and say, “Work with us if you want the same results.” On the contrary—I want to highlight the client’s proactivity, willingness to collaborate, and commitment to following recommendations. It is said that the goal of marketing is to communicate the truth about a business to the world. The client ensured that this truth was appealing to potential buyers. And for us, the marketing agency, all that was left was to do the enjoyable part—making sure this truth reached the widest possible audience.

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And one more thing. Behind every success, we always find quick, direct communication. We’re used to having WhatsApp chat groups with our clients to make communication more convenient and faster. When working with online advertising, communication must be constant. We don’t have to wait for a monthly report to say that an ad isn’t effective. You can see that within 2–3 days of launching the ad. There wasn’t a single workday when we didn’t communicate with this client. It was practically like a marriage. Except we didn’t have to argue over whose turn it was to take out the trash.

Tip: If you only communicate with your advertising agency once a month, there’s a good chance you’re not maximizing your advertising potential.

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And that’s it. We still have a lot of potential with this client. I have no doubt that we’ll continue to break sales records.

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And this is the part of the text where I encourage you to fill out the inquiry form below and get in touch with us. You’ve already realized that working with us won’t reduce your workload—it will only increase it. We also hope that you can invest at least €1,000 per month in advertising.

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Aurimas, BRN agency

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