Vitkus Clinic

Vitkus Clinic is a leading plastic and reconstructive surgery center, founded by Professor Kęstutis Vitkus—one of Europe’s most distinguished surgeons and microsurgeons.Our analysis shows that performance marketing, which drives immediate lead generation, has previously been underutilized.

Additionally, the aesthetic surgery market is often clouded by myths and conflicting information, frequently causing potential patients to hesitate in their decision-making process.

Based on these insights, we began developing 5–10 unique offers per month. To maximize ad performance, we implemented A/B testing by creating 2–3 different visuals, ad copies, and headlines for every offer. These campaigns were strategically deployed across both Meta and Google platforms.

To reduce reliance on paid advertising, we launched a comprehensive SEO strategy. As a result, Vitkus Clinic now ranks in positions 1–5 on Google for our primary keywords.

To address industry myths and overcome patient objections, we conducted in-depth interviews with the clinic’s surgeons. This expert content was produced into a series of videos and shared across social media to provide clients with clear, accessible, and trustworthy information.